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Integrated Marketing: Social Media

The power of social media networks, such as Facebook and Twitter, became evident in recent “social media revolutions.” This term doesn’t refer to the rise of social media; it points to world-changing events caused in large part by social media. River City Studio in Kansas City understands how social media also can turn the tide for businesses and nonprofits.

Social media is about much more than “what you’re doing right now.” Certainly, staying in touch with friends and those who actually care what you’re doing right now is important. But the real power of social media is its ability to make information available in real time. River City Studio makes that power work for our client partners.

Want to know how to get thousands of people all over the country (or the world) to look at the same website at the same time? Use Twitter. Send a tweet that gives them a reason to look.

Tweets are called micro-blogs. They’re 140-word-or-less bits of information, an they can be used to build your business, raise funds for your nonprofit or just create loyal customers who look to you for the latest news they can use about your industry.

The key to making any social media outlet work is making it relevant. It has to offer something people want. River City Studio can help you develop a strategy that will incorporate social media into your marketing effort so it will be most effective.