Your eMotion Marketing, Graphic Design and Web Development Partner
Integrated Marketing: Public Relations

Over the years, PR has gotten a rather bad name. It has become synonymous, in some circles, with “spin,” and not entirely without reason. But public relations is an essential part of any business’s or nonprofit’s strategy. River City Studio in Kansas City helps client partners develop PR programs that inform -- proactively and reactively -- rather than “spin.”

Public relations from the perspective of River City Studio involves providing accurate information to our client partners’ stakeholders, the public and the media and having a plan in place to deal directly and honestly with crisis situations.

A complete public relations plan will contain components addressing these issues, among others:

• Customer relations
• Other-stakeholder relations (investors, donors, volunteers, employees, etc.)
• Government relations
• Media relations
• Crisis management

A good public relations plan will also dovetail with other marketing activities, including brand management, advertising and non-advertising marketing. For example, public relations activities should clearly support brand identity and creative concepts.

Public relations, unlike a publicity campaign, is ongoing. It is a day-to-day effort aimed at maintaining and enhancing brand image and awareness. If the plan is strong, it can not only be used to deal with problems when they arise; it can go a long way toward preventing problems in the first place.