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Integrated Marketing: Media Buying

Media buying, like sailing stormy seas, is not for the faint of heart — or the inexperienced. River City Studio has experience media buyers who understand the tricky currents of demographics, frequency, reach and cost per spot or insertion.

The media buying waters have grown only more hazardous with the addition of Internet advertising to the traditional mix of radio, television and print. River City Studio is riding the media wave with economical, targeted buys for its client partners.

Although Internet advertising is growing by leaps and bounds, there is still a place for the traditional standbys: television, radio, print and outdoor boards. At bottom, the challenge remains to get the best bang for the buck. You still want your message seen by the right people the right number of times.

For the media buyers at River City Studio, finding the right media for your advertising investment boils down to numbers:

• How often will your message be seen or heard (frequency)
• How many people will see or hear your message (reach)
• How many of those people might act on your message (targeting demographics)
• How much mass the advertising realize in actual sales (return on investment)

River City Studio media buyers look at all these factors as they help you develop a media plan. Then they use their influence with the media advertising sales executives to keep the cost as low as possible. Most of our client partners find they spend less on advertising placement when they rely on our media buyers.