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Integrated Marketing: Broadcast and Non-broadcast Advertising

It’s impossible to argue that broadcast advertising, whether radio or television, is not undergoing a sea of change. Networks and stations are struggling. Yet businesses continue to place commercials and to profit from them. River City Studio in Kansas City produces commercials and non-broadcast presentations for client partners in a number of industries.

Broadcast media doesn’t hold the position they once held, but non-broadcast presentations have found new life on and off the Web. Audio and video presentations are found on websites. Video logs (Vlogs) have become a popular variation on the ubiquitous blog. And River City Studio produces presentations for these and many other applications in addition to radio and TV commercials.

The line between broadcast and non-broadcast media is growing fuzzy. For now, though, broadcast media includes radio and television. The Web is not considered a broadcast medium, even though a presentation created for the Web can be viewed by many more people in many more countries than a commercial on an American television network.

When you work with River City Studio to develop a media strategy, the question will be asked: Is it more cost effective to create and run commercials for a radio or TV audience, or should you focus on the Web — or should you consider using both? Many factors — not the least of which is cost — will come into play.

About one thing you can rest assured. River City Studio will help you make sure your advertising dollars are used wisely with the help of our media buyer, video and audio producer and Web developers.