Your eMotion Marketing, Graphic Design and Web Development Partner
Graphic and Web Design: Web Design

Websites and printed materials require different design techniques. Design capabilities used to create printed pieces don’t translate entirely to the Web. River City Studio in Kansas City has designers who know the difference and who have developed the skills to excel at both.

Web design is all about attracting, holding and directing the user’s eye — knowing where the user’s eye is likely to go first and then guiding it where the designer wants it to go. The Web designers at River City Studio understand that the longer a Web page holds the eye, the more likely it is to generate the desired response.

The Web is not a book. It’s a little like a magazine, in that people tend to “flip” through it. Only a few seconds are allotted to each “page,” unless something on that page holds the viewer’s attention — an alluring photograph, a great headline.

First, though, the viewer has to see the headline or photo. It can’t be buried in a mass of other information or placed in the wrong part of the page. Making sure information is where it can be seen is key to successful Web design. It requires an understanding of how Web pages are viewed and how people interact with them.

The Web designers at River City Studio make it their mission to stay current in their profession so they can apply the latest knowledge and techniques to the task of creating websites that help you succeed.