The flow depends on eMotion
Much thought, research and planning go into a successful brand. A strong brand emerges from facts and strategic positioning. And, it ultimately succeeds because it generates the desired emotions.
We think of River City as an eMotion Generator™. We work with our client partners to brainstorm, gather the facts and develop an action plan to bring brands and stories to life. At its best, branding is a many-faceted process that can include many or all of the activities listed here.
Brand Strategy |
A brand is really the people behind it. We help them develop accurate and consistent strategic messaging that gives their brand a clear identity which can ultimately generate growth. |
The analytic left brain connects to the creative right brain as we work with our client partners to translate facts into a brand "face" and a "voice" that speaks to customers' needs, desires and expectations. |
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Integrated Marketing |
Print media, including newspapers, magazines, direct mail, brochures and other collateral pieces, continue to play a critical role in the strategic marketing mix. We handle print projects from concept through writing, graphic design and production for high-impact results. |
The Web is the wave of the "current" in marketing. Sophisticated Web analytics, search engine optimization, pay-per-click advertising and Internet advertising are becoming important tools for virtually every market. We have the expertise and proven results of keeping our client partners on top. |
Words matter, and a professional writer/editor is a valuable asset on the creative team. We have a staff writer with years of experience in crafting effective messaging. |
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Communicating with the news media, delivering important information through print, broadcast and Web outlets and serving as the "guardian" of the brand are all part of an effective public relations program. And there's much more, all of which we are equipped to manage with our client partners. |
Our approach to social media and blogging -->social media and blogging makes use of the most effective tools available. Instant and ongoing dialogue keeps customers close and builds their trust — if it's done with respect for customers' time and provides timely information they want. |
Broadcast/Non-broadcast Advertising Television, radio and non-broadcast electronic media remain important parts of the media mix. Our staff writer/producer/director develops and produces commercials and non-broadcast presentations that make the most of pictures and sound. |
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Obtaining the best terms for placing advertising in traditional media or on the Web is a product of knowledge, experience and excellent negotiating skills. A good media buyer uses all three to help keep media budgets in line, and our buyers are among the best. |
Successful events are all about details and getting the word out. We have years of experience in designing and managing events, from developing themes and concepts to publicizing, as needed, to managing all aspects of the event and coordinating with the media for coverage, if desired. |
As Web technology advances, sound and motion are becoming more important in strategic Web development. Audio and video can be put to use to introduce products, provide instruction and communicate other important information to customers. Our writer/director/producer and our Web development team work together to integrate audio and video on the Web. |
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Graphic and Web Design |
The "face" of a brand is its look, and it is just as critical as the brand's voice. River City Studio began as a graphic design shop over 25 years ago, and that service remains at the core of what we do. We help create the whole brand vision, a consistent appearance that makes a brand instantly recognizable. |
Everything from building banners to outdoor advertising graphics, print ads and direct mail collateral benefits from the expertise of a seasoned graphic designer. Our designers are talented artists who create compelling designs and know print production for our client partners. |
Graphic design for the Web is different from graphic design for print media. Our designers are skilled at meeting the demands of the digital environment producing websites proven successful through user experience and feedback. |
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Interactive elements on the Web can be powerful tools for capturing and keeping customer interest. River City Studio has the designers and programmers to create interactive Web environments that give customers a more personalized and meaningful experience. |
We work with photographers who specialize in a wide range of images, matching the photographer's strengths to the kind of image we need. When an idea can't be adequately expressed using photography, we work with illustrators specializing in everything from human anatomy to cartoons to technical schematics. |
Classes cover Adobe Photoshop, Illustrator, InDesign and many other programs for Mac and PC. Full list: http://www.adobetrainingkc.com/training.php. |
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Web Development |
PHP is the scripting language most often used to produce dynamic Web pages. It is secure, stable and easier to use as a development tool, saving time and cost for our client partners. Our programmers are continuously updating their knowledge of PHP to build the best possible Web pages for our clients. |
Many of our client partners want to manage all or part of the content of on their website themselves. We have built our own ePulsar Content Management System™ (CMS) that provides our client partners with content control at nearly any level they desire. |
The world of eCommerce is growing exponentially, and the potential for this powerful selling tool appears almost limitless. We develop eCommerce solutions for a wide and growing variety of businesses and organizations meeting their specific requirements as well as the all-important requirements of excellent user experience. |
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Mobile Web marketing using mobile smart phones is growing by leaps and bounds. It will be an even more major force within a few years. River City Studio is in the forefront of the industry, creating environments friendly to mobile applications as well as developing the applications themselves. |
River City Studio offers managed Web hosting services to our client partners who prefer a closer relationship with their hosting provider. We are dedicated to providing rapid, responsive service at the highest level of security possible for a reasonable price. |
As the vast potential of the Web becomes more clear organizations are searching for special applications that can help them provide unique capabilities and services to their customers. Our Web developers and designers have the knowledge, skill, and experience to develop custom applications which have proven to creatively transform and grow businesses solutions. |