You Can't Throw Away a Memory. Augmented Reality. Designing the Experience. - Yoda's Blog

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Yoda's Blogby Yoda Cat

You Can't Throw Away a Memory. Augmented Reality. Designing the Experience.

February 19, 2010 - 4:09 PM

Several innovative companies are moving away from creating stagnant visuals, traditional works and tangible products. Instead, they are focusing on designing an experience with an emotional, psychological connection.

It’s all been done. You can throw away a postcard, a brochure, a flyer or an ad. You can't throw away a memory.

It's called augmented reality or integrated design. The future of design is no longer about relaying basic information, but is based on creating connections between the brand and the audience/consumer. Designing experiences about creating something that allows physical interaction, engages the audience and creates connections or memories with the brand. The intention is that consumer leaves with a connection/a memory instead of a tangible advertisement or the information dump of a Web site. Through augmented reality, the advertising happens to you.

Looking for an example? Check out Brandfreak's post on the Red Gold Billboard Threatening to Devour City of Columbus, Ohio with giant tomatoes.

BoingBoing discusses a Collectively Controlled Game in which select movie theaters in the United States replace ads viewed during movie previews with an interacive game played by the audience. Motion sensors allow the audience to control the paddle in a Human-Action Giant Breakout Game.

As the game progresses, live newsfeeds fall from the top of the screen and integrate into the game.

Check out some more examples:
* ITP Big Screams
* T2 Massacre

River City Designer, Marie Shelton. Follow Marie @cRenaDesign