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Google Annotations

December 29, 2009 - 4:20 PM

This December, Google made our dreams come true with the announcement of Google Annotations.

We’ve been wishing, and hoping, and thinking, and praying, and planning, and dreaming for this day to come, and while it’s not 100% live yet, Google assures us they are rolling it out to users as we speak. The initial roll out will be complete in mid-January of 2010.

What does this mean for you? If you track your site through Google Analytics -- and we think you should-- you may find yourself at a loss when trying to recall exactly which actions caused lulls or spikes in Web site traffic. The days of hassling your colleagues and digging through your e-mails for the answer is over… the answer is Google Annotations.

Through this new feature, users can write notes/details right on the analytical report, such as tracking marketing initiatives, reporting when servers went down, the launch of a new campaign or logging when you posted XYZ blog entry. Simply enter your notes once and they are available to share with everyone who has access to your account. Now, there is no excuse not to remember what happened on a specific day.

This means bigger and better things for your Web site. You’ll save time, money and you’ll have all of the information in one place! Now you’ll be able to focus on other things instead of researching and tracking down what happened a month, a quarter or a year ago.

Don’t have Google Analytics yet? Contact our resident Search Engine Marketing expert, David Hejduk: 816.872.3825 or david@rivercitystudio.com.