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December 17, 2009 - 10:39 AM
Here at River City, we always talk about things being “above” or “below the fold” in a Web site's layout.
Have you ever wondered… what about the right side? Why not “to the right of the fold?” Where exactly is the fold anyway, and what percentage of Web users are actually aware of this? Why do we care so much about the fold?
Loosely translated from Wikipedia: "Above the fold" is a graphic design and Web development concept. The phrase refers to anything that is visible on a Web site without scrolling. Some have suggested that this term is inaccurate as screen sizes vary greatly between users, especially in an era in which Web sites are frequently viewed with mobile devices.
Google launched a really fun tool today that uses an overlay of the data of the screen sizes of the people who visit www.google.com (which, by the way, is a nice, representative sample of nearly everybody out there) to show you what is visible on your own Web site.
For example, we took the opportunity to try it out on one of our client's Web sites, Oncimmune. The tool shows us that the homepage works perfectly well for 90% of Web users, and the secondary pages work perfectly well for 90% of Web users. Good to know!
See if your site makes the grade. Check it out: http://browsersize.googlelabs.com/
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